June
Just like any other business owner, I bet you’re dreaming up a bunch of ways to generate more buzz. And if you’re like most, you spend most of your time thinking about bringing in new people than say, caring more about the people who gave you their hard-earned dollars in the first place. By slightly switching up the angle of your dangle, you’ll make marketing work in your favor, and it’ll save you quite the pretty penny along the way.
It’s about good vibes, man
When you spend the time reminding your existing customers what you have to offer, you’ll save yourself long nights clicking and clacking away at the computer in hopes of bringing in new purses and wallets. The reason you need to do this is that your satisfied customers will be more than willing to spread the great news about your product/service by word of mouth—which has been the best kind of marketing since the dawn of man.
Market from the soul
As you go about seeking new business, you’re probably going to pursue prospects from the unknown, never knowing that what is known is what makes you known. The more you seek the answers from out there, the less you ‘ll realize the amount of what you already have. Therefore, you’re probably not catering to the needs of the people who’ve already bought from you, which is sending them a signal that you don’t want their business in the first place.
If you really dig deep down enough, there’s been a point in your past where you’ve experienced that same exact moment, whether you were shopping at Best Buy, when you returned a faulty laptop, or at some other name brand store where they gave off an aura of snobbiness.
You remember what that felt like, right? It’s like they didn’t even want your business in the first place. And if you make the same mistake, you’re going to turn off customers in the exact same way. Trust me when I say this, you’re civic duty as a business is to be much, much better than that.
Change up your tempo
The absolute best way to bring in more business is to market to your existing customers. By reminding them about their past experiences with you, you’ll soon see a gradual momentum that’ll put a smile on your face. You can even remind them of your uplifting manner as they’re perusing your warez, instead of waiting a couple of weeks later to let them know how much fun they had with you and your business. How about sending out invites to get them coming back again and again? Make them feel like they can’t get your level of treatment anywhere else, which is true anyway, right?.
Don’t worry if you’re still sticking to the casual approach when enticing your existing customers, but keep what I’ve said above in mind when you decide to change up your game plan, which is almost guaranteed to spark a couple of new buys. Here is a simple reminder of what you should already be doing:
- Social mediaing it up. Using Facebook and Twitter to keep your business fresh in their minds as they’re spending some quiet time cruising the Intertubes.
- Being real with your customers. When people start to warm up to you, and they kind of make you a part of their life, which makes it kind of hard for them to spend their rubles elsewhere. They’ll also know that you really care for them instead of just making another sale.
- Updating them, but going easy with it. You should already be sending them personalized notes or leaving friendly reminders that you truly appreciate their business, but keep it between the lines of business and pleasure. You can even work this angle during a sale or after it, it doesn’t really matter, just make sure you’re sticking to this tactic.
Aaand I’m spent… aaah!
