Life itself is only a vision – a dream…RSS
If you’re a traditional wholesaler or retailer who’s really thinking about working with another real-life standard store or something a bit more digital, then take this time to relax because deciding to go with either one or the other isn’t going to be just like you dreamt it to be. In fact, there’s even a higher plane that will make any choice better, and what I’m talking about is… blending in the potential with the reality.
If you don’t know what I’m talking about, it’s just that this life is just a highly tuned mix of both physical environments fueled by unreal potential, and that’s the perfect way to live for any business wanting, needing to maximize their existence in the smoothest way possible.
Just deciding to be a digital seller is simple because all you really need is a clean, aesthetically pleasing website that creates a feel within your buyer, and abracadabra, you’re one step closer into the universe of it all.
Building a digital store doesn’t cost as much as a real one, so if you already own a physical one, it won’t be that much of a financial burden to get things going. On the other hand, if you’re already a digital store without a real one, then you’re going to have to spend some time strategizing your plans before taking it one step up in the same direction… and this is where we jump into the next section.
If you’re already running a successful eOperation, it’s going to factor on your own unique situation. Keep in mind that a lot of digital sellers have no need for a real store since it’s one less thing to worry about. Besides all of that, most web shops are wooing an international audience nowadays, so a real store, in a real city wouldn’t help you for right now. On the other hand, if you’re web operation is going to change the way people live their lives, especially for a certain region, then it’s absolutely necessary to set up a physical base in that region.
Think about it, it doesn’t cost that much, takes only a small portion of your time and energy. And, even if your web store doesn’t bring in a lot of business, it still gives off tremendous quality and value in the way your customers perceive and interact with you, the brand.